How to use Email Variables in Campaigns

Email Variables allow you to personalize your campaign emails at scale.

They act as natural-language prompts that dynamically generate unique content for each recipient—similar to mail merge, but more flexible and human.

With variables, each email can reference details specific to the recipient, making your outreach feel more relevant and personal.

What Are Email Variables?

Email Variables are custom placeholders you add to your email copy using double curly braces: {{ }}.

Each variable tells the system what kind of personalized content to generate for each recipient.

Examples:

{{mention their recent role change}}

{{mention a shared contact}}

{{warm intro}}

How to Use Email Variables

1. Open the Create Template Step

Navigate to your campaign and go to the Create Template step.

2. Add Variables to the Initial Email

In the Initial Email section, insert variables anywhere in your message using double curly braces.

Example:

Hi {{first name}},

I noticed {{mention their recent role change}} and thought it might bea greattimeto connect.

Create your own prompts

Write what you want the system to include.